Author(s): Clayton M. ChristensenDownload
A seminal work by bestselling author Clayton M. Christensen.In his international bestseller The Innovator’s Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovator’s Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.Clay Christensen (author of the award-winning Harvard Business Review article, “How Will You Measure Your Life?”) and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovation—and they show managers how to tailor their strategies to the changing circumstances of a dynamic world.The Innovator’s Solution is an important addition to any innovation library.Published by Harvard Business Review Press.
Some Reviews: 194 in Goodreads.com
Introduced to me as the only business professor Silicon Valley engineers bother reading. This is a book I will re-read at some point of my career. An interesting host of theories — some of which contradict a business school education in how we’re taught to approach strategy and marketing. However Christensen rightly has his critics, and when it comes to strategy and predictions, one must take it with a pinch of salt. Many cases are context dependent, and wisdom is usually known with hindsight. No doubt disruptions pervade society now, but might we enter yet another paradigm soon?
A lot stands out here that I remember. Note: the technique I used to read this was read the book, highlighting and noting things, while also listening to the audio book be read to me. I tried reading this a few years ago and at the time it was either dry or I just wasn’t as engaged.
This year reading it was great. Standouts:
– remember people buy products to ‘solve jobs they have to do’ not because they fit in some demographic bubble in a marketing spreadsheet. don’t create segmentation by attributes that are convenient to you, look at the jobs people actually hire you for.
– human needs and jobs to do are rarely change – your new product is solving something people have had as a basic desire for a long time – what is it?
– over time technology improves, faster than people’s demands to on it
– a gap is created between what the technology offers and what people need
– when this gap exists, you can create a disruptive product by launching a low-cost new offering that uses the technology to build a simpler and less costly solution
– or you can disrupt by selling to non-consumers. today they don’t consume, how can you get them to start consuming?
– markets ebb and flow between commoditization and interdependence (bespoke, integrated solutions).
– when the technology is not good enough, full stack vertical integration of components get built inhouse. (this happened with spacex, although the book predates it)
– but then the technology improves, and modular standards are good enough. companies specialize in making low cost components and you can assemble them. profits flow to the limiting component.
Much more in here was really, really good although you can skim very quickly the last few chapters at the end.
A very intelligent and approachable book. Even though it was perhaps written more for middle-managers and senior level executives with decision-making power, I felt like I learned something in every chapter, and it has helped me better understand the company and managers I work for. Discussion on theory is backed up by engaging real-life case studies. All-in-all, I would recommend this book to anyone interested in being more innovative or disruptive in business.
It took me forever to finish this book, but that wasn’t because of its quality. I originally started reading The Innovator’s Solution with the anticipation that I would be writing up an executive summary (glorified book report) on it afterwards. I do not enjoy trying to take notes and come up with a book report as I read a book. Eventually I chose a shorter, easier-to-read book for the summary assignment, and just a few days ago got back to The Innovator’s Solution. From there I finished it quickly.
What would one want in a book like this?
A collection of theories that help make sense of which businesses are likely to face headwinds and tailwinds, grounded in extensive research.
As icing on the intellectual cake, the style of presentation hits the troika of being clear, thorough while still entertaining. In youth, Clayton Christensen aspired to be a Wall Street Journal editor, and the style attests that he took this aspiration seriously.
Each chapter provides a way of looking at the world that is more helpful than most whole books. The book also provides ample references for further reading; the few of the highly recommended articles that I have looked up so far are very much worthwhile.
Another testament to the book’s richness is that even ideas mentioned in passing (like “brand architecture”) have struck me as really useful ways of looking at the world.
Above all, the contribution of the authors is to support the thesis that if we only think clearly and persistently, structure and theories with predictive power can be found even in the messiest, most seemingly random corners of the world.
Overall, it’s like learning that music is made up of notes, and having someone give you the tools to think, on your own, how business initiatives are likely to play out.
The direct download links after 2 shortened URLs. We depend on ad revenue to keep maintaining this site for you to enjoy for free.