Seth Godin – The Dip Pdf free download


Author(s): Seth GodinDownload  

Publish: Published May 10th 2007 by Portfolio (first published January 1st 2007)

ISBN: ISBN 1591841666 (ISBN13: 9781591841661)


A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt–until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip–a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac–a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong–winners do quit, and quitters do win.

Some Reviews: 20,777 ratings 1,460 reviews in

David Galloway

David Galloway rated it     
The Dip is a nice short book is about the concept of “The Dip”, which is the point where something you’ve started (a new business, learning the bassoon) becomes difficult and most people give up. There are two primary lessons to be learned:1. The Dip is a good thing because it means there is value for those who break through The Dip. It keeps all the other people who are looking for easy success at bay because the thing that makes The Dip hard also makes it worthwhile and profitable for those who are able to push through.

2. Cul-de-sacs may look like Dips, but are dead ends that take away your resources you will need to make through The Dip. In order to succeed, you must strategically quit those things that steal your time and other resources to focus on making it through The Dip.

This may sound somewhat similar to the concept of Resistance in the wonderful Steven Pressfield book, The War of Art. There are definitely similarities, but there is a lot of good though in this little (less than 100 page) book. If you’re trying to figure out which windmill you should tilt your lance toward, it is a pretty good read. This was my first Seth Godin book, and I look forward to exploring more of his work.

Incidentally, the hardcover version of this small book fits my jeans back pocket perfectly and is a pleasure to carry around with me. I really wish more books had this same form factor.

Jon Humphrey

Jon Humphrey rated it      
This book gave me an insight that has served me well in my career. Seth talks about being the best in the world. When he says the world, he’s not talking about the globe, he’s referring to your sphere of influence. Being the best in the world doesn’t mean that I have to stack up against international competition, I just need to be the person the people I work with turn to when they need my skills. That little insight fundamentally changed the way I approach my work. It focused my attention on impressing the people in my building. I wasn’t so concerned about the fact that I work in a bit of a pharmaceutical backwater. I wanted to demonstrate my skills. The size of the arena suddenly didn’t seem like such a big deal.I’ve found that Seth’s blog and books are good for those little nuggets that change your perspective. We get stuck in a position. Seth is good at shaking those fixed ideas of things up and opening your eyes to a different way of thinking about the familiar or commonplace. He says what’s on his mind. That frankness gives his work a freshness that is rare in the blogosphere. Between that and his obvious passion, his work is always worth a look. Besides, his stuff is short and sweet. You don’t have to invest much to get his message.

Miguel Mayher

Miguel Mayher rated it      
What a neat surprise!I read the first free chapter of this book a couple of years ago clicking here.

The full book is so much worth it.

It’s about being the best in the world.

Best and World, however, are defined by the consumer.

Seth Godin touches upon an old piece of advice (Never Quit) and lays out his theory of why it’s such a bad idea.

He outlines 3 types of situations when working towards a big outcome:

The Cul-de-sac: where you work work work and nothing happens.

The Cliff: where you can’t quit until you fall off.


The Dip: the long slot between starting and mastery, and the only curve that doesn’t lead to failure.

Anything worth doing in Life has a Dip.

If you really get the concept, it means that you should drop any project that doesn’t have one.

Either that, or settle for average.

And average he says, equals mediocrity.

Greg Cohoon

Greg Cohoon rated it     
This was a very quick read, which I appreciated. Godin is inspirational and motivational in his writing. The entire book focuses on one idea: recognizing when your efforts are going to be worth it and either sticking or quitting depending on whether it’s worth it. There are lots of examples that make what he’s talking about more real.It’s the kind of book that when you’re done reading it, you think it’s simple common sense. But when you look around, you realize that no one is employing the common sense that Godin describes. The book is challenging me to re-examine my priorities, look at what I’m spending my time, effort, and money on, and decide what I need to quit, what I need to stick with, and what I need to tweak.

The copy I read was borrowed from a friend, but I might actually buy my own copy so I can reread it every now and then. As quick as it is to read, it’s the kind of book that will probably bear well on multiple readings over time.


Daniel rated it     
Thank goodness for Seth Godin. I really love his insights, try to read all his books and blog entries and feel like I am a better manager because of the questions he asks me to pose to the world around me. This book is no different.Don’t be fooled by the length, there is an important if quickly-taught lesson found inside, how to appreciate and work your way through adversity, or when and how to skip it and move on to something more meaningful.

I really loved this book and would recommend it to anyone struggling through a learning curve of any kind. It may not give you all the answers, but it should change some of your perspectives on the difficult things we all face especially in our professional roles.

Good luck on your personal journey. I hope this book (and all Seth’s lessons) can help you as much as I feel they have helped me.


The direct download links after 2 shortened URLs. We depend on ad revenue to keep maintaining this site for you to enjoy for free.

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) [First Printing ed.] 1591841666, 9781591841661.pdf – 18 Mb

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) 1591841666.epub – 185 Kb

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) 1591841666, 978-1591841661.epub – 185 Kb

The Dip: A Little Book That Teaches You When to Quit (and When to Stick) 1101216344, 9781101216347.epub – 453 Kb


  1. Nice post
    Thank goodness for Seth Godin. I really loved this book and would recommend it to anyone struggling through a learning curve of any kind.

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