Author(s): Seth GodinDownload
Publish: Published May 10th 2007 by Portfolio (first published January 1st 2007)
ISBN: ISBN 1591841666 (ISBN13: 9781591841661)
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt–until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip–a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac–a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong–winners do quit, and quitters do win.
Some Reviews: 20,777 ratings 1,460 reviews in Goodreads.com
2. Cul-de-sacs may look like Dips, but are dead ends that take away your resources you will need to make through The Dip. In order to succeed, you must strategically quit those things that steal your time and other resources to focus on making it through The Dip.
This may sound somewhat similar to the concept of Resistance in the wonderful Steven Pressfield book, The War of Art. There are definitely similarities, but there is a lot of good though in this little (less than 100 page) book. If you’re trying to figure out which windmill you should tilt your lance toward, it is a pretty good read. This was my first Seth Godin book, and I look forward to exploring more of his work.
Incidentally, the hardcover version of this small book fits my jeans back pocket perfectly and is a pleasure to carry around with me. I really wish more books had this same form factor.
The full book is so much worth it.
It’s about being the best in the world.
Best and World, however, are defined by the consumer.
Seth Godin touches upon an old piece of advice (Never Quit) and lays out his theory of why it’s such a bad idea.
He outlines 3 types of situations when working towards a big outcome:
The Cul-de-sac: where you work work work and nothing happens.
The Cliff: where you can’t quit until you fall off.
The Dip: the long slot between starting and mastery, and the only curve that doesn’t lead to failure.
Anything worth doing in Life has a Dip.
If you really get the concept, it means that you should drop any project that doesn’t have one.
Either that, or settle for average.
And average he says, equals mediocrity.
The copy I read was borrowed from a friend, but I might actually buy my own copy so I can reread it every now and then. As quick as it is to read, it’s the kind of book that will probably bear well on multiple readings over time.
I really loved this book and would recommend it to anyone struggling through a learning curve of any kind. It may not give you all the answers, but it should change some of your perspectives on the difficult things we all face especially in our professional roles.
Good luck on your personal journey. I hope this book (and all Seth’s lessons) can help you as much as I feel they have helped me.