Paul Arden – It’s Not How Good You Are Pdf free download


Author(s): Paul ArdenDownload  

Publish: Published June 1st 2007 by Phaidon Press (first published 2003)

ISBN: ISBN 0714843377 (ISBN13: 9780714843377)


It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Some Reviews: 10,827 ratings 966 reviews in


osmtsn rated it     
Quite good and funny book not only for advertisers, yet written by an inspiring guy who worked for advertising for, maybe, way too long :D. Witty, short, with lots of great pictutres and examples. We all are human beings after all. Don’t make creativity something god-like, make it an inseparable part of who you are. And… “You don’t have to be creative to be creative.”Special thanks to hun who gave me this book… she smelled my love for advertising. You were a handler to my dog this semester.  


Alejandro rated it     
Deceivingly short. It is the kind of book one should keep at reach and revisit every now and then. Without going into details, it manages to give enough clues about running a business, or achieving personal goals generally speaking. Concise, superbly designed and extremely easy to read, even in the time of hyper short social media, it is a sound recommendation for anyone considering embarking on a big project or taking things to the next level.
Rebecca Ogden-Meyer

Rebecca Ogden-Meyer rated it      
Short and sweet but full of useful information.
It is aimed towards those in the marketing industry, but in truth it really does apply to everyone in life. My favourite quote definitely had to be “If you can’t solve a problem, it’s because you’re playing by the rule.” And lets all be honest- rules do have to sometimes be broken if we have to advance.
Love the images and the short but sharp snippets of advice.

Laura rated it     
This isn’t the longest or necessarily the most helpful of self-help books in the world, however, it’s beautifully presented, and packed full of handy little soundbites which I hope to remember.I don’t work in advertising, or even anything remotely salesy, but I guess I’m just already living one of the book’s recommendations – seek inspiration from unexpected sources.  


Riccardo rated it     
Paul Arden is a marketing and advertising guru, not a writer, and he should not be confused as such. His book is fun and easy reading- perfect for a short plane flight. It is invaluable words of wisdom, mixed with the standard array of fridge magnet worthy inspirational drivel. A great way to deal with a spare ninety minutes and to artificially increase my book reading statistics.


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