Principles of marketing by philip kotler pdf


Author(s): Philip KotlerDownload  

Publish: Published February 1st 2005 by Prentice Hall (first published 1980)

ISBN: ISBN 0131469185 (ISBN13: 9780131469181)


For Principles of Marketing courses that require a comprehensive text.


Help readers learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.


Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.


Also available with MyLab Marketing

MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.



Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.


If you would like to purchase both the physical text and MyLab Marketing, search for:



0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText — Access Card Package


Package consists of:

  • 013449251X / 9780134492513 Principles of Marketing
  • 0134518284 / 9780134518282 MyLab Marketing with Pearson eText — Access Card — for Principles of Marketing



Some Reviews: 2,187 ratings 114 reviews in

Rachel Anne

Rachel Anne rated it      
Very thorough introduction to marketing with excellent examples relevant to Canadians.
Terence Kong

Terence Kong rated it      
The marketing lecturers in my university recommends this book to their students as their main reading resource. This book perfectly illustrates most of the useful marketing principles and concepts that we see today. What’s more admirable is the fact that the amount of time the authors relate those ideas to the present marketing strategies used by various firms around the world. 

The content is very well organised and there are plenty of case studies for students to look up on. Every case study pe

Juliana Rocha

Juliana Rocha rated it      
The authors beautifully introduced the reader into the world of Marketing and business. The key concepts presented in the book are useful and extremely easy to understand. Thus, every case study perfectly demonstrates each topic addressed by the authors. I could have not asked for better reading materials to accompany my Marketing 101 classes.

Nadya  rated it     
I read the 4th European Edition and scanned through the 13th Global edition and I may say that the global one swiped me off my feet. Extremely interesting information and a lot of nice up-to-date examples.


Google DrivePhilip Kotler Principles of Marketing pdf free download


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