Creativity Inc. – Pdf free download


Author(s): Ed CatmullDownload  

Publish: Published April 8th 2014 by Random House (first published July 24th 2009)

ISBN: ISBN 0812993012 (ISBN13: 9780812993011)


“What does it mean to manage well?”
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:

• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
• Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

Some Reviews: 46,667 ratings 3,208 reviews in

Kent White

Kent White rated it      
9/21/2016 I love this book so much. It was a much needed exercise to read it again. 

12/3/2014 A rare business book. I was moved to tears often by the vulnerability and passion. This will become the definitive guide to creating a culture of excellence. Definitely one to re-read regularly!

Aviv Ben-yosef

Aviv Ben-yosef rated it      
One of the best books I’ve read with thoughtful insights on creativity, management and teamwork. Great story telling and a nice added bonus chapter about Steve Jobs that was the best description of the man I’ve read yet.
Diogo Neves

Diogo Neves rated it      
This is a brilliant book, mandatory for anyone who considers themselves creative. Wait! Mandatory for anyone who works with people! I may have to read it again soon 🙂
Brad Feld

Brad Feld rated it     
Pretty good. Long winded in some places. Needed more haikus.
Stories about Steve Jobs were excellent. Management lessons were useful but felt repetitive.
Jesse Doogan

Jesse Doogan rated it      
I read this with a book group at work, and it was one of the best business books I’ve ever read. Very interesting and engaging, but also very practical.


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