Eric Schmidt – How Google Works – Pdf download


Author(s): Eric SchmidtDownload  

Publish: Published September 23rd 2014 by John Murray



Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden’s observation that ‘it’s what you learn after you know it all that counts’. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.

The authors explain how the confluence of three seismic changes – the internet, mobile, and cloud computing – has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub ‘smart creatives’. The management maxims (‘Consensus requires dissension’, ‘Exile knaves but fight for divas’, ‘Think 10X, not 10%’) are illustrated with previously unreported anecdotes from Google’s corporate history.

‘Back in 2010, Eric and I created an internal class for Google managers,’ says Rosenberg. ‘The class slides all read ‘Google confidential’ until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.’

Some Reviews: 18,996 ratings 1,137 reviews in

Caroline Clark

Caroline Clark rated it      

3 things I learnt:

1. People are primary currency in any business, from them flows info & ideas. Google places high value on smart creatives;

2. Primary role of management is to hire the best people & then sustain the chaos by removing bureaucracy;

3. Google has the same challenges as any other company – e.g. How to stay competitive and relevant – but they solve those problems faster and more effectively by trusting their people to figure it out.

Liang Gang Yu

Liang Gang Yu rated it     
The book was a nice collection of theories, practices and anecdotes about how Google works. Many remind me of my tech industry experience; rest are familiar as I have heard or read them before. It is great to have single book for all, forwarded Larry Page that gave me confidence in its authenticity.

However, I found the tone of the book swings towards the kind of elitism and propaganda, disconnected from the Google experience and many Googlers I know. So, I could not give a 5 star.

Lokesh Joshi

Lokesh Joshi rated it     
Read again and loved it

The book is not only how google works but gives a good insight of how good system works. How to respond to changes, how to think big and practical, how to iterate, how to communicate, how to be humble but effective, how to be compassionate leader, how to sense good team and how to be positive about future.


Norman rated it     
Great book, it shows Googles way of thinking and some of the strategies they use can be put to use. I sometimes think though that the book is more related to the positive situations rather than not, and I believe that for historical purpose or for valuable insights, the author might have explained the negative aspects.
Joel Cumming

Joel Cumming rated it     
A solid take on empowering employees. The end got a little preachy…. personally I love a story teller who can articulate what went well and what didn’t and leave it to the reader to do the takeaway (rather than have it spoonfed). All in all worthwhile though. Although I would never want to work at Google.


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