Measure What Matters: OKRs – Pdf download


Author(s): John DoerrDownload  

Publish: Published March 29th 2018 by Portfolio Penguin (first published 2018)

ISBN: ISBN 024134770X (ISBN13: 9780241347706)


‘Measure What Matters shows how any organization or team can aim high, move fast, and excel’ Sheryl Sandberg, Facebook COO and founder of and

In 1999, legendary venture capitalist John Doerr invested $11.8 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs, Objectives and Key Results, a revolutionary approach to goal-setting, and with OKRs at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top­priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization’s most important work as everyone’s goals from entry-level to CEO are transparent to the entire institution.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.

Some Reviews: 5,179 ratings 570 reviews in


Benjamin rated it     
This book is very solid, and really warrants reading. It presents Doerr’s Ojective and Key Results (OKR) techniques to maintain alignment for central goals in an organization. Where it falls short — and many wise business books do the same — is in the dearth of examples that are applicable to the conditions most people face. This book tells how to run the strategy of an entire company, and coordinate a multi-layer business with at least thousands of people and a budget of millions of dollars.
Andrea Mozo

Andrea Mozo rated it     
This was an amazing read for managers, executives, and leadership teams. Learning about OKRs and how they are implemented at a large scale is inspiring. One of my favorite chapters is written by Atticus from Intuit. They had a huge problem to solve and found a solution with OKRs. It takes a village to implement OKRs, most importantly starting with leadership. It doesn’t seem like it’s an easy task and it takes a lot of practice to implement OKRs.
Arkajit Dey

Arkajit Dey rated it      
I’ve used OKRs at every company I’ve worked at, but they’ve been implemented differently in each team and organization I’ve been a part of. 

I picked up this book with the hope of learning how to improve the way in which I and my team write and use OKRs. To that end, this book had several good use-case stories from various startups and large companies on how they adapted the OKR framework to their specific needs. Getting to see this “adaptability” was the greatest part of the book for me.

Javier Gonel

Javier Gonel rated it      
TL;DR a must. 

This is a book that you can study if you want. But for now it is a must read to demystify OKRs.

Not only it talks about OKRs but what problems they solve how to use them how not to use them and a ton of stories of OKRs in different companies. It has some chapters about culture, people operations and CFRs that can be really eye openers.

Personally it has changed the way I look at companies when I’m applying to jobs. It moved me to ask questions like: do you know where are you headed?

Jeff Evora

Jeff Evora rated it      
Reading the book was a game changer. It made a lot more sense that how we normally create annual objectives and then at the end of the year, realize that our goals from the previous year had really changed because of markets, competition, and customers. 

Opening the world of OKRs to the rest of us gave me a way to properly manage my business and be able to react quickly and ensure that everyone was working towards the same goals. The alignment of objectives gives me the most value, I believe.


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