Author(s): Alexander OsterwalderDownload
Publish: Published 2010 by Alexander Osterwalder & Yves Pigneur
ISBN: ISBN 2839906171 (ISBN13: 9782839906173)
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.
1) Change the way you think about business models
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.
2) Co-created by 470 strategy practitioners
Business Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.
3) Designed for doers
Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.
Some Reviews: 31,614 ratings 569 reviews in Goodreads.com
This book is for anyone running a business of any size from a start-up to a huge multinational. If I were to rename this book I would call it “Success by Design” or “Designed for Success”.
Good quick read, especially for those wanting to get into startups or entrepreneurship.
…and how to develop one for your business. Describes several types of business models and describes use of the Business model canvas in your own business to plot an existing business model or use the canvas to come up with something new and unique.
I am a designer and use the methods for almost every product I develop, since it gives me overview of whether it will be a good business or not…