Alexander Osterwalder – Business Model Generation – Pdf download


Author(s): Alexander OsterwalderDownload  

Publish: Published 2010 by Alexander Osterwalder & Yves Pigneur

ISBN: ISBN 2839906171 (ISBN13: 9782839906173)


Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.

1) Change the way you think about business models

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.

2) Co-created by 470 strategy practitioners

Business Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.

3) Designed for doers

Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.

Some Reviews: 31,614 ratings 569 reviews in

 rated it      
Great book. Not only were the ideas concisely presented and very useful the book itself was sort of a work of art. It was presented with design in mind.

This book is for anyone running a business of any size from a start-up to a huge multinational. If I were to rename this book I would call it “Success by Design” or “Designed for Success”.
 rated it     
The main point of this book is using the Business Model Canvas as a visual tool for examining and planning business plans. It is a nice tool. Beyond that, the rest is mostly examples of business models and how to interpret or manipulate those with the Canvas.

Good quick read, especially for those wanting to get into startups or entrepreneurship.
Cynthia Rennolds
 rated it      
Excellent book on business models..

…and how to develop one for your business. Describes several types of business models and describes use of the Business model canvas in your own business to plot an existing business model or use the canvas to come up with something new and unique.
Kristina Jensen
 rated it      
A visual and easy to read book on how to do business development and is crucial knowledge to any calling themselves an entrepreneur. It is easy to apply the methods to your own ideas and thoughts of business development.
I am a designer and use the methods for almost every product I develop, since it gives me overview of whether it will be a good business or not…
Mykola Komarevskyy
 rated it      
The authors introduce useful frameworks that help to think structurally about business models and how to design or update them. The good selection of examples help to internalize the material. Highly recommend to entrepreneurs, investors, product managers or professionals who care about where the money comes from in their situation.


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